Max MacKenzie
CEO, Co-Founder
Tyler Florence
Co-Founder, Executive Chef
Tyler Florence creates extraordinary meals with uncomplicated recipes, universal flavors, and fresh, organic foods. He is a regular fixture on the Food Network, with shows Food 911, How to Boil Water, and Tyler's Ultimate, and also makes regular appearances on the Today Show and Oprah.
He is the author of 5 books, most recently Dinner at My Place and Stirring the Pot. A graduate of the College of Culinary Arts of Johnson & Wales University in 1991, Tyler has received an honorary doctorate from the university honoring his achievements in the field.
In June 2008, Tyler and his wife Tolan opened Tyler Florence - Mill Valley, a kitchen and lifestyle retail store in downtown Mill Valley, CA. They are parents to Miles, Hayden and Dorothy.
Jack Crooker
CFO
Jack Crooker comes to Sprout Foods with more than 20 years of financial and Operating management in the Food and Beverage industry. He has worked in organizations such as The Coca Cola Company, JC Potter, Beverage Management, Holiday Packing and others. Jack's experience includes working and living in South Korea to create a new organization and provide turnaround assistance to the newly acquired Coca-Cola operations. Jack and his wife are relocating to the New York area from Texas, and are the proud grandparents of 4 lovely grandchildren.
Dan Heiges
VP of Food Production
Dan will be the first person to tell you he has one of the best jobs in the world. As the head of food production he works closely with Tyler to maintain the authenticity of our recipes from farm to pouch. With an extensive background in Food Safety and Product Development, Dan has been responsible for launching or reformulating over 1,000 Natural and Organic products during his career. Prior to joining Sprout Foods he served as Director of Research & Development, Quality Assurance and Corporate Standards at Wild Oats Markets. Although his two children, Evan and Mia, stopped eating baby food a few years ago, they still find ways to enjoy dad’s work, like when he whips up a batch of Sprout Roasted Apple and Blueberry Smoothies. The family resides in Boulder, CO.
Collin McTigue
Director of Logistics
As Director of Logistics, Collin’s responsibilities include coordinating transportation of raw materials and finished goods, vendor selection, negotiating ingredient costs, and inventory management. With an extensive background in natural and organic consumer goods, Collin has managed many aspects of developing and growing a national brand. Prior to joining Sprout Foods, he served as Private Label Sourcing Manager at Wild Oats Markets and Private Label Brand Manager at Pharmaca Integrative Pharmacy.
He is a graduate of Virginia Tech.
Jillian MacKenzie
Creative Director / Self Proclaimed "Chief Footprint Officer"
Jillian’s work with Sprout Foods combines her love of the environment and children. She has experience in the areas of Intellectual Property, hospitality and art.As Creative Director she is responsible for working with Sprout’s design team developing the website and packaging designs. As “Chief Footprint Officer” she is responsible for the assessment of the company’s values, and ways to continue towards becoming a carbon neutral company. Jillian also participates in Sprout’s customer service, and enjoys responding directly to customer’s calls and emails. She is a very dedicated wife, aunt, cousin, and godmother.
Bill Waitsman & Harvest Group
Food Broker and Customer Service
Bill Waitsman, Jr. is the Co-founder and Managing Partner of The Harvest Group, a Fayetteville, AR based sales & marketing organization that offers Customer Business Development resources to mid-small size companies focused on growing their business. Bill began this work as a founding member of the Northstar Partnering Group, developing a 30 person consulting team focused on clients such as Novartis, Johnson & Johnson, KAO Brands, and Disney. Bill spent the first 15 years of his career with Procter & Gamble in a variety of Sales & Marketing positions, moving his family to Northwest Arkansas to manage P&G’s Health Care business. His extensive knowledge of diverse channels, large and small categories, and customers within the Consumer Packaged Goods industry makes Bill uniquely experienced to succeed in building or growing new business.
ArchPoint
Food Broker and Customer Service
ArchPoint Sales is a traditional food broker with an emphasis on building brands. Their focus is to bring innovative solutions and provide added value to the brands they represent through their national sales broker network. The company was started in 2007 by 3 partners: – Richard Spoon, who has spent the last 5 years consulting with consumer product companies all over the globe in the development and execution of corporate growth strategies. Prior to consulting, Richard worked for both Procter & Gamble and Campbell Soup in various sales leadership positions. Richard continues to lead ArchPoint. The 2nd partner, Jesse Edelman, also started his career at Procter & Gamble and then spent 5 years in San Antonio with Luke Soules/Southwest, long considered one of the best independent food brokers in the U.S. After various sales leadership positions with Webvan, Heinz and Jarden Home Brands, where he built a national broker network, Jesse joined Richard to start ArchPoint in 2007. The final partner is Tim Bramble, who serves as the President of ArchPoint Sales. Tim began his consumer products career 33 years ago as a sales representative for Scott Paper. After time with Ocean Spray and Atari, Tim joined Luke Soules/Southwest in 1983. Acosta bought Luke Soules/Southwest in 2002, and Tim was named Senior VP/HEB Team Lead and held that position until March 2007 when he left, and along with Richard and Jesse, started ArchPoint Sales.”
Jesse Sammis IV
Third Branch Equity Advisors
Board of Directors
David McKane
David was involved in Sprout as an advisor during the development phase beginning in early 2006. David serves as a valuable source of guidance by lending his many years of consumer and agri-products knowledge to the development and management of Sprout Foods.
David McKane served as a Senior Executive at Schick Inc. from 1979-84. He served as CEO of A.I. Friedman, Inc. NYC - 1985-87. David currently is Managing General Partner Riverland and Indian Sun, LLC. Westport, CT. In addition to serving as an Advisor to Sprout, David sits on the Board of Directors of Oakhurst Dairy, Portland, Maine, which is one of the country’s largest milk producers.
He is a graduate of Dartmouth College and the Amos Tuck School of Business Administration at Dartmouth.
Walter Freedman
Mr. Freedman has had a diversified work experience primarily focused on consumer goods and corporate services. He was with Sara Lee Corp., as MIS Director of Kitchens of Sara Lee; VP of Corporate Development at headquarters; and President of the Fuller Brush Company, a Sara Lee Corp. subsidiary. Subsequently, Freedman co-invested in and was CEO of Yoplait USA. In that capacity he was the leader of the launch of Yoplait yogurt in the US and its sale to General Mills. He also was an investor and board representative for the controlling shareholders of Leaf Confectionary helping it to profitability and its successful sale to the Finnish company, Huhtamaki Oy.
Mr. Freedman was COO of Wheels, Inc., a leading corporate vehicle fleet-management Company. Freedman led a diversification strategy for Wheels’ ownership and purchased IVI Travel, one of the four leading corporate travel firms nationally. As CEO of IVI, he led the turnaround of the company and built it, creating an international company with sales of well over one billion dollars. The company was known for its leadership in corporate travel management. Freedman orchestrated the sale of the company, then called BTI Americas, to EDS.
Freedman presently is an investor and a consultant to private equity firms. He serves as a board member and advisor in a number of the portfolio companies. He is a graduate of Dartmouth College and the Amos Tuck School of Business Administration at Dartmouth.
Freedman is involved with several not-for-profits boards and various philanthropic charities.
Dennis Hersh
Dennis Hersch joined Davis Polk & Wardwell and became a partner in 1978. From 1987 through 2005 he headed Davis Polk’s mergers and acquisitions practice. In December 2005 he joined JP Morgan as Global Chairman of Mergers and Acquisitions. In February 2008, Dennis became a business advisor to Leslie Wexner, founder and Chairman of Limited Brands. Dennis is a member of the Boards of Directors of Limited Brands, Clearwire Corporation, a trustee of The Wexner Foundation and a director of The Horticultural Society of New York (chairman 2003-2006).
Advisors
Steve Hafner
Steve has served as an advisor to Sprout since the middle of 2006 and has provided great insight into the launching and funding of Sprout. Steve will lend his expertise to both the launch process of Sprout in the areas of marketing, as well as the development and implementation of our e-commerce portal.
Steve Hafner is currently the Co-Founder and CEO of Kayak.com, the online travel search engine. Steve helped found Orbitz, Inc., the online travel agency site, in November 1999. As a member of the original start-up team, Steve helped develop and implement the company's business strategy.
Christine L. Frissora, MD, FACP
Dr. Frissora is a great source of advice on issues related to the digestive system, a child’s digestive development and how that relates to our recipe development. Besides being an expert on the digestive system, Dr. Frissora has been on television as a health consultant and, is a mother of two sets of twins.
Christine Frissora, M.D., FACP, is a faculty member of the Division of Gastroenterology and Hepatology at the Weill Medical College of Cornell University in New York, New York. She was elected a fellow of the American College of Physicians–American Society of Internal Medicine for her achievements in Internal Medicine and Gastroenterology and Hepatology. She is an Assistant Attending Physician at the New York-Presbyterian Hospital. Dr Frissora is certified in Internal Medicine and Gastroenterology by the American Board of Internal Medicine. Dr. Frissora is the President of the Office of Women in Medicine and Science, The Weill Medical College of Cornell University.
Consultants & Associates
Greg Torborg
Greg has extensive experience in corporate transactional work. He has handled an array of mergers and acquisitions on behalf of U.S. and international corporations. He also represents software production companies, television/video production entities and new media companies in commercial transactions, financing agreements and day-to-day business affairs. Additionally, Greg is skilled in the drafting and negotiation of trademark and technology licenses on behalf of high-profile clients.
Greg earned a Bachelor of Arts degree in Political Science from Columbia University and his Juris Doctor from Fordham University. He is a member of the Sports Lawyers Association, the American Bar Association, the New York State Bar Association, the New York City Bar Association and the National Sports Marketing Network. Greg is licensed to practice law in New York, Florida, New Jersey and the District of Columbia. He resides in Manhasset, New York with his wife, Karen, and two children.
Andrew W. Samaan
Andrew is an attorney with expertise in capital formation, transaction analysis, negotiation and execution. He advises clients on corporate transactions, and various other transactions from both a financial and legal perspective. Aside from his expertise in representing investors and owners, Andrew has extensive experience in corporate transactional work. He has worked in excess of $5 billion in mergers and acquisitions transactions and issuance of corporate securities on behalf of U.S. and international corporations. Andrew has advised new media companies in capital formation, intellectual property matters and on-going operations.
Andrew earned a Bachelor of Arts degree in Political Science from Loyola College and his Juris Doctor/MBA from Fordham University. He is a member of the Sports Lawyers Association, the American Bar Association, the New York State Bar Association and the New York City Bar Association. He is licensed to practice law in New York, Connecticut and the District of Columbia. Andrew resides in Pelham, New York with his wife, Mollie, and two children.
Edward Etkin
Patent, Trademark and Copyright Attorney
Contributors
Co-Founder
Marisa PolvinoCreative
Alex Gatje – DesignerJohn Lee - Photographer
Kevin Crafts – Food Stylist
Dirty Bandits – Designer And Website Design


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