TYLER FLORENCE | OUR STORY
 
Co-Founder, Chef and Father

 
As a father, I'm always thinking how I can get my children to eat healthy, even when time is an issue.  As a chef, I want to treat them to foods that are delicious, and create a great relationship with a variety of foods.  For my kids and for yours, I co-created Sprout, and my recipes are designed to give our children the healthful ingredients and flavorful combinations they deserve, for a healthy relationship with food from the start.
 
 

About Tyler
Food and Family Man
Tyler Florence is a long-time veteran of the Food Network and has traveled extensively in search of "ultimate" foods and flavors. He has a worldly, and at the same time, easy and home-cooked sensibility towards food. Tyler is a genuine guy, trusted because of his passion and dedication. He is a graduate and honorary doctorate recipient of Johnson and Wales University.

Raised in South Carolina, formerly a long-time resident of New York City, Tyler has now settled in the San Francisco area, with his wife, Tolan, and has three children, Miles, Hayden, and Dorothy.
Tyler Florence
Recent Posts
 
Martha Stewart Living Radio

Last Friday, we were joined by celebrity chef, Tyler Florence, on “Morning Living.” He chatted with Brian and Betsy about easy ways to make food healthy and delicious for kids. Click below to listen to Tyler explain his method for roasting veggies. We’ve also included some of his recipes beneath the audio clip.

Read more on his recipes here:
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Posted in: Start Fresh Press, Tyler Florence

 


 

Did you catch Tyler Florence on Monday’s Today Show?  Check out this video of Tyler making a delicious summer shrimp boil in the Kitchen of the Year, which he designed for House Beautiful Magazine:

Tyler also talked to the Today Show, including with his son, to share tips on ways to prepare ground beef:

Later, Tyler talked to CBS News about the kitchen, which he designed with the whole family in mind:



Posted in: Tyler Florence, Uncategorized

 


 
jenicini.blogspot.com, July 18, 2011

When I thought about being a parent, I never really anticipated how flipping fun food can be! I’m sure if my child had issues with eating due to allergies or a physical issue such as cleft palate, I would feel differently. So, I appreciate that my son is healthy and hardy enough to handle all of the stuff I throw his way.

I remember someone once telling me that the little jarred baby food was delicious. Yeah, either they LIED or I just have a fine palate developed from watching the original Iron Chef or Hell’s Kitchen. Cough, cough. It’s probably not the second.

Needless to say, I don’t really appreciate the flavors found in those jars. If I don’t find the taste pleasant, why on earth would I feed my child that? Other people may feel free to do as they like with their own children btw. :D
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Posted in: Tyler Florence

 


 
YumSugar, June 9, 2011

It’s hard to imagine how Tyler Florence juggles two Food Network shows, three signature restaurants, a burgeoning line of kitchen supplies, and a multimillion-dollar empire, but the chef does so with finesse — and he still finds time to publish a seventh book, a brand-new baby cookbook called Start Fresh.

While promoting the new tome, he took the time to talk about his restaurant, El Paseo, and the second season of Food Network’s The Great Food Truck Race.

He weighed in on the latest in beef, why vegetables are superior, and the drama that goes down in his reality TV show’s second season. Find out what he had to say when you read on.
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Posted in: Tyler Florence

 


 
The Today Show on NBC, June 9, 2011

The celebrity chef shares his healthy and appetizing recipes for infants, toddlers and teens from his new book,Start Fresh: Your Child’s Jump Start to Lifelong Healthy Eating, including carrot, mango and apple puree as well as easy lasagna made in a pan.

Tyler cooks up Roast Turkey with Sweet Potatoes, Brown Rice and Cranberry for kids and parents with Hoda and Kathie Lee:



Posted in: Start Fresh Press, Tyler Florence

 


 
John Lee, thecameraroll.wordpress.com, June 7, 2011

sorry it’s been a while since i’ve posted last.  the ole missus and i spent the past month moving to a new place, so we’ve been in a world of boxes and trips to lowes.  but we’re starting to resurface, and all is settling nicely now.

which brings me to this post.  my most recent cookbook collaboration with tyler florence was released today.  start fresh” is a cookbook geared towards cooking for babies and toddlers.

we shot this book here and there over the span of about two months, starting in mid december and finishing early february.  timing couldn’t have been better for me, because at the time we started shooting, my kiddo had just rounded the corner past his first birthday, so i was a bit at a loss for what to cook for him.  until my son came along, i had no idea what one fed a baby.  for all i knew, babies ate bland mush and dried protein pellets until they turned 3.

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Posted in: Tyler Florence

 


 
Juliette Rosant, superchefblog.com, June 23, 2011

It is hard to argue with Tyler Florence when he is on the subject of baby foods, and why would you? Start Fresh: Your Child’s Jump Start to Lifelong Healthy Eating (Rodale 2011) features Tyler (in profile) on the cover with his daughter (who is the focus of the picture) sitting on the counter, wearing fairy wings and pigtails feeding him a spoonful from her little bowl. That’s the way it should be: parents preparing and sharing good food with their children.

Tyler launched Sprout, a line of organic baby food – he knows what baby food. His aim was to market good tasting (even to adults) baby food:

After a little coaxing, and seeing their babies licking the spoon clean, a few brave souls actually tasted it and all said, “Wow, I had no idea baby food could taste this good.” (We also saw a few executives from the old-guard baby food companies try a few samples and walk away hastily banging on their PDAs. Now that’s an e-mail I would love to read.) (p. xiv)

Start Fresh is not an exhaustive book – it is really for parents who already have an idea of what they want to feed their baby and need a little helping hand with interesting recipes that will encourage baby not to be a picky eater.

It starts with Single-Ingredient Purees, and then a chapter on Flavor Combos (6-8 months) followed by Foods with Texture (9-12 months) and Everyone to the Table (12 months and beyond). The introduction goes of methods of cooking – steaming, roasting, and pureeing, There is a handy two page calendar for writing when new foods are introduced to make sure not to trigger allergies.

The foods with texture include recipes like Roasted Golden Beets with Quinoa and Feta (p. 60). There is a pretty photo by John Lee of a bowl of with a child’s green spoon. The creamy feta will hold the tiny grains of quinoa together so that not all of it ends up on the floor. Tyler introduces big flavors like Ginger Chicken with Coconut (p. 69) that includes fresh ginger, cilantro, and lime. There is also NY Strip with Asian Vegetables (p. 81) a kind of beef and vegetable stir-fry that parents can enjoy, too.

The last chapter showcase even more parent-friendly recipes like Minestrone (p. 107) and Barbecue Turkey Meatloaf Cupcakes with Mashed Potato Frosting (p. 125).

Tyler’s message: keep playing with your food!



Posted in: Press, Tyler Florence

 


 
littleislandstudios.blogspot.com, June 8, 2011

I am a huge fan of  Sprout Organic Baby Food and I have been waiting for Start Fresh by Tyler Florence to come out, and it has not disappointed!  It is better than I imagined and is a must have for anyone with kids!

The recipes are fantastic with absolutely yummy pictures for every mouth watering recipe.  The cookbook starts of with a section on basics, like what you’ll need, and how to steam, roast and puree. How to store and reheat safely.  Even a little chart to track your babies first foods.   There is a Single Ingredient Puree section and Flavor Combos, which also has purees in it.  The Roasted Apples and Cinnamon is especially lovely!  A Foods with Texture section and a Everyone to the Table section.  Every recipe has a small introduction and how many serving it makes for adults and kids.  This also is not a cookbook that is good only when kids are little, the recipes are fantastic and in fact great for any age!

The recipes are easy to follow and creative.  Just goes to show baby food can and should be flavorful and fabulous!

Start Fresh is available at Amazon.com



Posted in: Start Fresh Press, Tyler Florence

 


 
May 24, 2011

Here’s a great video of Tyler (see the 3:00 minute mark for in-depth coverage) in Denver for The Food Network’s The Great Food Truck Race! Since then, he’s traveled to Kansas City, Memphis, and now Atlanta, with a final stop in Miami!



Posted in: Press, Tyler Florence

 


 
Forbes.com, by Kym McNicholas - May 18, 2011

In the shadows of the economic downturn, Food Network celebrity chef Tyler Florence finds the perfect wave and emerges from the recession with a strong entrepreneurial empire. One minute he’s simply a Food Network Chef with his popular show, ‘Tyler’s Ultimate’ with endorsement deals such as ‘Got Milk.’ The next minute he’s created an impressive $50 million business with four restaurants, 3 retail shops, a wine label, cutlery and cookware, a gourmet food line, a baby food brand called Sprout, and a cooking app through Apple‘s iTunes — that’s all in less than five years.

Read the rest of the article on Forbes.com here, and check out the video below!



Posted in: Tyler Florence

 


 
Books By Tyler

Tyler Makes Pancakes!
Tyler Makes Pancakes!



Start Fresh
Start Fresh



Family Meal
Family Meal



Dinner at my place
dinner at my place



Stirring the Pot
Stirring the Pot



Tyler's Ultimate
Tyler's Ultimate



Tyler Florence's
Real Kitchen
Tyler Florence's Real Kitchen



Eat This Book
Eat This Book